Stepping through the doors for your first day of class at university can be a daunting experience. However this anxiety is likely to melt away as soon as you walk in to Vega School of Brand Leadership, as it resembles a hotel lobby and you are greeted by lovely staff that direct you to the elevator to the numerous levels of lecture rooms and state of the art laboratories this college offers.
Founded in 1988 on the basis that creative and innovative brand thinkers needed an institution that would accommodate them, it has grown in popularity since its very first lecture. The college founder Gordon Cook says: “a brand delivers a particular and unique meaning in order to add value and connect with people. Vega offers its students the ability to supply this meaning.”
Vega aims to graduate a new breed of thinker and leaves students equipped with various accredited degrees, which will guide them on their career paths. They carry their mantra – wisdomwithmagic –through in everything they do, creating a fun and engaging learning experience. From first year, students are given the responsibility to engage with various large brands, introducing them to what it would be like to actually work in the industry.
Their first campus opened in Cape Town, and Vega has since spread its magical wings to three other campuses in Johannesburg, Pretoria and Durban and accommodates over 1800 students eager to learn everything there is to know about Brand Innovation. Their Cape Town campus currently resides in Green Point in their very own newly furbished building. The move for them to Green Point from Adderley Street was an obvious one, when they decided to broaden their offering to include Bcom Digital Marketing, BA Strategic Brand Communications and Bcom Strategic Brand Leadership. They needed a new space that they could truly call their own, which carries their identity and will accommodate the growth of students. Their new building on 130 Strand Street is strategically located near all the top agencies in Cape Town, shops and various public transport routes. It is also an added benefit that the area is located in the “hip and funky” De Waterkant, according to head of Vega Jan Horn. Their three storey building boasts a library with Mac Desktops which students can make use of to complete their various projects, as well as film and photography studios.
And what’s next for Vega? To focus on their purpose which is to create whole brain thinkers, who can actually make a meaningful contribution to the industry. They will also be collaborating with prestigious academic institutions abroad and explore the idea of exchange programmes.
Commenting on being in the GPCID area Jan Horn, Head of Vega School of Brand Leadership, says: “ The security presence is a great peace of mind aspect for our staff and students. The GPCID is a wonderful support to businesses in the area.”
Address: 130 Strand Street, Green Point, Cape Town