Hip Hop has been in the South African clothing industry for over a decade and has had a successful trading run. In 2014 the South African brand was taken over by new management. Since then, the contemporary fashion line has had a fresh start with new innovative ideas and is bringing back some of the Hip Hop pieces that were customer favourites whilst incorporating modern ideas. They opened their first branch under new ownership in Tygervalley at Willowbridge Shopping Centre. Following the success of this store opening they have branched out to the other side of town in Cape Quarters.
As a South African local fashion label, Hip Hop suffered when the industry started to import collections from international fashion houses including Zara and Topshop. However, with a refreshing approach to this existing brand from the new management, Hip Hop is regaining a market share by recapturing the appetite for home-grown style. The brand is making changes for the better of the South African fashion industry.
Hip Hop offers stylish day wear, cocktail wear and evening wear. They can also provide the perfect wedding attire for bridesmaids and the mother of the bride. Hip Hop is guaranteed to fulfil your fashion needs with something for any special occasion. These local designs are perfect for South African women to feel beautiful at a matric dance or party. Their style is classy, chic and contemporary and the designs and finish are of exceptional quality.
The new Cape Quarter store is convenient for the city centre and has a great urban flair for the everyday office lady. Make sure to check out their new summer collection; it’s sophisticated and trendy for work or any festive events coming up this season. The Summer range is beautiful and consists of luxurious lace, exposed shoulders, bell sleeves and cut out necklines. The looks range from flirty, modest to sexy and will suit any woman’s desires. Have a look at the gorgeous Alexis, Cara and Harlow dresses part of the Summer 2016 range. These looks are guarenteed to make you stand out and feel glamorous at any occasion.
Address: Shop 41, Cape Quarter Square, 27 Somerset Road, Green Point
Contact: 021 425-3779
Hours: Monday to Friday, 09h00-18h00; Saturday, 09h00-16h00; Sunday, 10h00-14h00; Public holidays, 10h00-14h00