The new year has rolled in; we’ve cleared the home office of festive wrapping paper and DIY tools; and we’re well on our way to growing our own herbs and veggies in our new planter boxes – which everyone has acquired seemingly overnight.
2020 saw many of us move indoors and Mother Nature thanked us for giving her some time to breathe, rebuild and strengthen. However, not all of us are optimistic about the effects lockdown has had on our environment.
The age of the pessimistic consumer
In fact, in a survey conducted by Global Web Index for their 2021 consumer trends report, and what they call the ‘Green Awakening’ that is sweeping the world, just over 40% of surveyed consumers thought the Covid-19 outbreak would have a negative effect on the environment, either in the short-term or long-term.
25% of consumers who were optimistic about the impact of the pandemic on the environment admitted that they thought the positive effects would be short lived, meaning that the negative effects would eventually outweigh the positives.
This means that businesses, governments and consumers need to work together to encourage drastic changes now to ensure we don’t continue to fall further into the abyss of an environmental disaster.
Green businesses take the lead
70% of consumers who participated in the Global Web Index’s 2021 trends survey (which we recommend everyone should read) said that reducing their own environmental impact was more important than ever since the start of the international lockdown. With 72% of consumers saying that sustainable business practices were more important to them because of Covid-19, it’s the perfect time to find those businesses who care and then collaborate with them.
One of these eco-conscious businesses are WastePlan, a company you may already be familiar with in the Green Point area.
WastePlan is our dedicated recycling collection service and they are doing a great job to ensure all residents of Green Point can participate in home recycling without having to do all the heaving lifting.
Their free door-to-door collection service means 83 000 Cape Town residents can recycle at home, diverting about 1,142,955 kg of waste from landfills every month. Yes, that’s more than 1 million kilograms of recyclable consumer waste that would have ended up in our oceans, waterways and streets had the collection service not been running.
As residents of Green Point, you can contribute to the ‘Green Awakening’ during COVID-19 to keep the environment and our people safe through WastePlan’s residential recycling collection service.
All you need to do is collect your recyclable waste in a separate recycling bag to your usual waste (food scraps and non-recyclables) and take the recycling out with your refuge and place it next to your refuge bin. WastePlan will collect your recycling on the same day as your dedicated refuse collection day.
To find out how you can be a green warrior in the Green Point area, head over to WastePlan’s website for more information about the recycling programme.
You can also download their recyclables infographic from their website to read all about collection days, what you can and cannot recycle and how our waste is moved through the recycling process.
Together we can make a difference to the ways our communities consume waste. Like most changes in perspective and behaviour, it starts at home and we have no excuse not to make a change in our homes with free services like WastePlan. Let’s continue our green journey together in 2021 and make Green Point a space where we can all contribute to a greener tomorrow.